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LET THEM EAT CAKE  / PREVIEW ART FAIR


Interactive Performance, Preview Artfair, Templehof Airport, Berlin / 2011


Complimenting the wall installation of artworks and an immersive wallpaper at the artfair Preview in Berlin, a performance entitled “Let Them Eat Cake” takes place allowing audience members and people alike to take the availability of free cake, which unbeknownst to the participant, contains a red pigment that would ultimately leave their mouth stained red.  The act or performance serves as a crass version of our compulsive nature and need to consume within the art market structure.


“ Let Them Eat Cake” also parodies our commodity fetishism by situating itself as a performance that invites people to consume the availability of free cake while openly engaging in modest acts of compulsive consumption in this open arena of taking.  This act also alludes to the commercial endeavor of selling and having within the art market structure of the fair itself, while leaving a noticeable mark on those who engaged within the performance.  The booth not only features a wall installation of artworks but provides a situation that investigates the role of consumption and having in the contemporary arena of the artfair.

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PREVIEW / LET THEM EAT CAKE 

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